About Jamaica Fashion Week

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Jamaica Fashion Week (JFW) is a premier international fashion platform where Jamaican, Caribbean, and international designers come together to showcase creativity, innovation, craftsmanship, and distinctive style on a global stage.

More than a fashion event, Jamaica Fashion Week is a movement that brings together fashion, music, art, tourism, technology, and business to showcase the richness of Jamaican culture while driving economic growth and international recognition. It serves as a gateway for cultural exchange, creative investment, export opportunities, and sustainable industry development.

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The leadership team behind Jamaica Fashion Week are also the founders of Erlendur Fashion Week Iceland, an international fashion platform that has successfully connected designers, creatives, and industry professionals from across the globe. Following the success of producing internationally recognised fashion events in Reykjavík, Iceland, they are bringing their global experience, strategic partnerships, and international network to Jamaica through the Jamaica Fashion Council.

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Inspired by the world's leading fashion capitals while proudly celebrating Jamaica's unique cultural identity, Jamaica Fashion Week is creating a new era for Caribbean fashion one that connects local talent with international opportunity, strengthens the creative economy, and establishes Jamaica as a global destination for fashion, culture, and innovation.

Jamaica Fashion Week is where creativity has no borders, culture inspires fashion, and the world comes together.

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Our Pillars

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​Fashion Tourism

Fashion tourism attracts visitors, media, buyers, and influencers to Jamaica, increasing international visibility and tourism revenue. It positions Jamaica as a unique destination where fashion, culture, music, and creativity come together.

Industry Development

Supporting designers, models, and creative professionals helps strengthen Jamaica's fashion industry and creates opportunities for talent to grow and succeed. A strong industry foundation encourages innovation, professionalism, and long-term sustainability.

Cultural Exchange

Cultural exchange connects Jamaican creatives with international markets, ideas, and opportunities. It promotes collaboration, diversity, and global recognition of Jamaica's rich cultural heritage.

Economic Growth

Fashion Week stimulates business activity across tourism, hospitality, retail, beauty, media, and entertainment sectors. It creates jobs, attracts investment, and contributes to the growth of Jamaica's creative economy.

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The Team

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Carlotta Tate Olason – Co-Founder & Executive Director

Fashion entrepreneur, health psychologist, and founder of Erlendur Fashion Week Iceland, Erlendur Magazine and Erlendur Talent Agency. Carlotta is a visionary leading the event's strategic direction while championing Fashion Tourism as a driver of economic growth, cultural exchange and international collaboration.

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LaToya McLeary – Co-Founder & Creative Director

International fashion stylist, creative director, and Founder & Creative Director of HauteLife World Eyewear. LaToya brings extensive global fashion industry experience, overseeing the creative vision, designer relations and artistic direction of Jamaica Fashion Week. She is also the creative director of Erlendur Fashion Week Iceland.

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Bianca Hallveig Sigurðardóttir – Co-Founder & Production Director

Fashion producer and co-founder of Erlendur Fashion Week Iceland, Erlendur Magazine and Erlendur Talent Agency. Bianca specialises in international fashion production  she is Icelandic Jamaican she promotes cultural collaboration, leading the execution of Jamaica Fashion Week.

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Christopher Anthony Nathan – Runway Show Director

One of the Caribbean's most respected fashion industry pioneers, Christopher Anthony Nathan brings over 40 years of experience in fashion production, model management and creative industry development. As Founder of Coco Velvet International Fashion & Model Management, he has helped shape the Caribbean fashion landscape and launched internationally successful modelling careers. As Runway Show Director for Jamaica Fashion Week 2026, Christopher will oversee all runway production, choreography and model presentation, delivering a world-class fashion experience.

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Ronald Calder – Beauty Director

An internationally award-winning celebrity hairstylist and entrepreneur whose career spans editorial, television and red-carpet styling. Originally from Kingston, Jamaica, Ronald has built a reputation for innovative hair artistry, working with celebrities, models and leading beauty brands. As Beauty Director, he will lead the creative hair and beauty vision for Jamaica Fashion Week 2026, ensuring every runway presentation reflects the highest international standards.

 

Our Commitment

We are committed to empowering talent, promoting cultural diversity, supporting sustainable growth, and positioning Jamaica as a global hub for fashion, culture, and creativity.

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Jamaica Fashion Week
Organised by the Jamaica Fashion Council
Fashion. Culture. Tourism. Innovation.