About Jamaica Fashion Week

Jamaica Fashion Week (JFW) is a premier international fashion platform where Jamaican, Caribbean, and international designers come together to showcase creativity, innovation, craftsmanship, and distinctive style on a global stage.

More than a fashion event, Jamaica Fashion Week is a movement that brings together fashion, music, art, tourism, technology, and business to showcase the richness of Jamaican culture while driving economic growth and international recognition. It serves as a gateway for cultural exchange, creative investment, export opportunities, and sustainable industry development.

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The leadership team behind Jamaica Fashion Week are also the founders of Erlendur Fashion Week Iceland, an international fashion platform that has successfully connected designers, creatives, and industry professionals from across the globe. Following the success of producing internationally recognised fashion events in Reykjavík, Iceland, they are bringing their global experience, strategic partnerships, and international network to Jamaica through the Jamaica Fashion Council.

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Inspired by the world's leading fashion capitals while proudly celebrating Jamaica's unique cultural identity, Jamaica Fashion Week is creating a new era for Caribbean fashion one that connects local talent with international opportunity, strengthens the creative economy, and establishes Jamaica as a global destination for fashion, culture, and innovation.

Jamaica Fashion Week is where creativity has no borders, culture inspires fashion, and the world comes together.

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Our Pillars

​Fashion Tourism

Fashion tourism attracts visitors, media, buyers, and influencers to Jamaica, increasing international visibility and tourism revenue. It positions Jamaica as a unique destination where fashion, culture, music, and creativity come together.

Industry Development

Supporting designers, models, and creative professionals helps strengthen Jamaica's fashion industry and creates opportunities for talent to grow and succeed. A strong industry foundation encourages innovation, professionalism, and long-term sustainability.

Cultural Exchange

Cultural exchange connects Jamaican creatives with international markets, ideas, and opportunities. It promotes collaboration, diversity, and global recognition of Jamaica's rich cultural heritage.

Economic Growth

Fashion Week stimulates business activity across tourism, hospitality, retail, beauty, media, and entertainment sectors. It creates jobs, attracts investment, and contributes to the growth of Jamaica's creative economy.

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The Team 

Carlotta Tate Olason – Co-Founder & Chair
Fashion entrepreneur, health psychologist, and founder of Erlendur Fashion Week Iceland, Erlendur Magazine, and Erlendur Talent Agency.

 

LaToya McLeary – Co-Founder & Creative Director
International fashion stylist, creative director, and Founder and Creative Director of HauteLife World Eyewear, bringing extensive global fashion industry experience to Jamaica Fashion Week.

 

Bianca Hallveig Sigurðardóttir –Co-Founder  & Production Director
Fashion producer-founder of Erlendur Fashion Week Iceland, Erlendur Magazine, and Erlendur Talent Agency.  Creative entrepreneur with expertise in international fashion events and cultural collaboration.

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Ronald Calder -  Beauty Director

An internationally award-winning celebrity hairstylist and entrepreneur whose career spans editorial, television, and red-carpet styling. Originally from Kingston, Jamaica, he has built a reputation for innovative hair artistry, working with celebrities, models, and major beauty brands. As Senior Hair Stylist for Evolving Beauty Elegance Magazine and Hairtique Hair Salon, Ronald is renowned for creating flawless, camera-ready looks.

 

Our Commitment

We are committed to empowering talent, promoting cultural diversity, supporting sustainable growth, and positioning Jamaica as a global hub for fashion, culture, and creativity.

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Jamaica Fashion Week
Organised by the Jamaica Fashion Council
Fashion. Culture. Tourism. Innovation.